4 Gamification Tips to Level Up Your Program Authoring! 👾

November 21, 2022

The Purpose of Gamification in Learning

Gamification broadly refers to the incorporation of gaming elements and principles into non-game contexts. We utilize gamification in learning to stimulate learner motivation (both intrinsic and extrinsic) to increase engagement and retention levels.

In this article, we will be sharing four key gamification elements that you can easily apply to your next Gnowbe program. Discover how to elevate learning experiences using the 4Cs – Context, Curiosity, Challenge, and Consequence!

| The Element of Context

Like how most games begin with a narrative that gives players some context about WHY they should play the game, so too should you start your Gnowbe program off by sharing with learners why they should be learning from your program. The sharing of context is crucial in instilling meaning and relevance for the learner – it helps build their intrinsic motivation and empowers them to take greater ownership of their learning.

Here’s a tip on context setting

Example of setting context for your learners.

| The Element of Curiosity

Curiosity is a distinctive feature of the human experience and is a potent learning motivator. It is the natural driving force behind our need to investigate the unknown and fill the gaps in our knowledge. Think about how an in-game mystery box always begs to be opened, or how being thrown into a fantasy open world spurs you to explore it. Invoking curiosity within our learners helps draw their attention and primes them to be more receptive to new information, ultimately making for more effective learning!

Here are some tips

Examples of how we can use MCQ or Q&A actions to expose knowledge gaps.


Examples of easter eggs in a program.


| The Element of Challenge

Challenges provide an opportunity for people to put their knowledge/skills to the test. We relish challenges as there is a certain sense of accomplishment that comes with overcoming obstacles and solving problems. Recall your experiences with Sudoku puzzles, escape rooms, or those Candy Crush levels that just won’t seem to end! Thus, consider challenging learners as part of the learning process to keep things exciting and keep them engaged in the content being taught.

Here are some tips

Examples of some challenging questions and activities.
Example of a timed assessment.

| The Element of Consequence

The idea of consequence here is to design for the learner’s extrinsic motivation. Think of how games use rewards or punishments to nudge players towards a desired behavior (e.g., awarding rare items after a successful mission or taking away ‘lives’ when a player fails a level). These mechanisms give players a reason to seek progression as a result of separable outcomes. Similarly, in the design of your Gnowbe programs, think about how you can connect consequences to your learner’s overall learning experience to induce motivation and boost engagement!

Here are some ideas

Example of Gnowbe's 'Weekly Journey' leaderboard.

Examples of how you can set up a reward system in your Gnowbe program.



In conclusion, a comprehensive gamification design will help push the right buttons (no pun intended) to keep learners engaged. Balance the different elements out so that everyone can find a little something in your program that resonates with them!

If you have any questions, we’ll love to hear from you. Contact the Gnowbe team here!

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