Gnowbe Learn™  > Business  >  The MICE Business

The MICE Business

 Gnowbe X Temasek Polytechnic - The MICE Business MLC Program


  • 13 Micro-Learning Sessions
  • 212 min. of Experiential Content
  • 67 Learning Actions
  • Group Discussions & Sharing
  • Offline Access
  • Lifetime Access via Mobile and Web
  • Digital Certificate shareable on LinkedIn
This Course is part of an Accredited Suite by Temasek Polytechnic

In 2014, Singapore hosted 3.2 million business visitors, and these visitors spent an estimated S$5.2 billion. Here's your chance to discover the ins-and-outs of the MICE industry, especially in the context of Singapore. 

What will you Learn

What is this 'Micro-Learning Course' about?

This session aims to provide an overview of the MICE industry in Singapore. Journey with Gnowbe as we discuss why MICE is so important to a destination, especially its contribution to the economy. We will also look into the relationship between MICE events and tourism.

Who is this course designed for?

This program is for young professionals who are keen to find out more about the MICE industry especially if you are going to explore a career in the MICE/Hospitality/Hotel/Venue Owners sector.

What will you take away?

You will understand the dynamic nature of the MICE industry.

Session Overview

  1. Before We Begin
  2. First Things First
  3. Introduction to MICE
  4. It's a "Business Event"!
  5. MICE Accolades
  1. Growth of MICE Business
  2. Case Study : Why Singapore?
  3. MICE and the Tourism Link
  4. Business Tourism : A MICE Rationale
  5. Stakeholders in MICE industry
  6. MICE Venues in Singapore
  7. MICE and Hotel Sector
  8. Learning Assessment and Feedback

Featured Review

Complete the Full Accredited Suite

Learners who complete all three courses will be eligible to apply for admission for the part-time Specialist Diploma in Hotel Operations & Management program in Temasek Polytechnic. Upon successful admission, they will also be granted Full Exemption in the MICE Management module.

Guide to MICE Fundamentals
Temasek Polytechnic

MICE Business Strategies Essentials
Temasek Polytechnic


Accredited by Temasek Polytechnic

Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.

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 Digital Certificate

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