Gnowbe Learn™  > Business  >  Introduction to Social Media Analytics

Introduction to Social Media Analytics

 Gnowbe X Temasek Polytechnic - Introduction to Social Media Analytics MLC Program


  • 13 Micro-Learning Sessions
  • 139 min. of Experiential Content
  • 76 Learning Actions
  • Group Discussions & Sharing
  • Offline Access
  • Lifetime Access via Mobile and Web
  • Digital Certificate shareable on LinkedIn
This Course is part of an Accredited Suite by Temasek Polytechnic

Understanding social media is no longer a nice to have. It's critical to understand the fundamentals of social media analytics and how to best leverage social media data to help make better business decisions. By only learning 10 minutes/day, you will be able to identify tools and solutions for web and social media analytics and move to the next level in digital marketing.

What will you learn

What is this program about?

This course will introduce learners to the fundamentals of social media analytics. Participants will learn the types of data obtainable from popular social media platforms and how the data could be used by organizations in their operations and marketing efforts.

Who is this program designed for?

Learners who are keen to learn how social media data can be harnessed by organisations to drive decisions.

What will you take away?

After completing this course, participants will be able to:

  • Define web and social media analytics
  • Describe the process of web and social media analytics
  • Describe the overview of applications for web and social media analytics
  • Identify tools and solutions for web and social media analytics
  • Describe the relationship between web and social analytics, and text analytics

Session Overview

  1. Before We Begin
  2. The Power of Social Media
  3. Social Media Data
  4. Seven Layers of Social Media Analytics
  5. Using your Social Media Data
  1. What, Why and How
  2. Traditional Web vs Social Media
  3. Life-Cycle of Social Media Analytics
  4. The Marketing Funnel
  5. Metrics - What to Monitor?
  6. Challenges of Social Media Analytics
  7. Tools for Social Media Analytics
  8. Wrapping Up...
Accredited by Temasek Polytechnic

Beyond their core business of conducting full-time courses for students, Temasek Polytechnic is also committed to the practical re-skilling and professional development of adult learners. They believe in helping individuals and organisations equip themselves with the necessary skills to meet the challenges of a dynamic economy.

Choose your learning solution

Buy for Yourself
The perfect learning solution for individuals who want to stay on top of their game
 Automatically syncs across all devices
 Download and learn offline
 Share with Gnowbe Community
 Digital Certificate

Buy For Teams
The best way for teams to develop and share a common understanding (min. 5 learners)

 Automatically syncs across all devices
 Create closed user groups
 Customized Digital Certificate
 Custom notifications, reminders and leaderboards
 Learner Analytics and reports
 24/7 Support


Other courses you might be interested in

Best Seller
12 Essentials of Digital Marketing
Temasek Polytechnic

Best Seller
Planning Power-Packed Presentations
Temasek Polytechnic

The MICE Business
Temasek Polytechnic

Training Needs Analysis @ Work
Temasek Polytechnic


Buy For Teams
Want to learn in a team of 5 or more people?