What is one thing that mobile-1st micro-learning can do better than any other e-learning modalities existing today?
Simply, it is learning that brings about habit change.
As you read this newsletter, ask yourself what professional habits would you like your employees and extended enterprise stakeholders to form to become a better salesperson, manager, customer service representative, or call-center operator?
Gnowbe’s mobile-1st micro-learning framework was created with the core purpose of helping learners form new habits that result in observable behavior change.
Rooted in over a decade’s experience in applying clinical neuroscience research, Gnowbe’s mobile-1st learning journey is powerful because:
· Diversified learning actions that leverages on the power of smartphone functionalities mean learners can engage all their senses and have an embodied learning experience
· Curated, application-focused micro-learning actions ensure learners can learn, reflect apply immediately
· Psychological accessibility increases learning engagement when learners can access Gnowbe on any device, anytime, and continue to learn where they left off.
Neuroscience research has repeatedly shown that small actions, consistently practiced over longer periods of time is the fastest, and most enduring, way to bring about and sustain habit changes. This approach reinforces the need to be able to quickly and efficiently perform “new”goal-oriented actions necessary for new habit formation.
The brain’s prerogative is to automate whatever behavior it can because it needs to free up as much energy to allow the person to deal with unexpected events that modern life demands such as crossing a busy road, make a critical decision on-the-spot, or even what to have for lunch!
Automation, or more accurately, habituation happens indiscriminately based on volume of repetition and the emotional value (that’s right, drinking 1 bottle of coke can easily become a habit if you do it often enough and enjoy it) attributed to the action.
Once habituated, the switching cost is very high.
To help you visualize what a habit neurologically lookslike, a crude example would be to imagine habit formation as bridge building. The first time you do something, a connection is made. The more you do it, the thicker the bridge becomes. Pretty soon, the bridge has become so dense and familiar that it becomes difficult to build another new bridge.
So, what’s the easiest way to build a new bridge?
It’s simple (but not necessarily easy).
You literally re-direct resources to the new bridge, i.e.actually do one small thing differently, everyday. And you keep doing it until the old bridge “disintegrates”, and the new bridge gets stronger.
Imagine how much better of a salesperson you will become if you commit just 5 minutes a day, every day, when you need it, learning something that will help you become better at your job? Do it often enough, and it becomes a habit.
Imagine your employees and extended enterprise stakeholders excited to open Gnowbe everyday because it's on their smartphone, the content rocks, they can do cool stuff, and they want to check out what their peers have shared and are doing.
That’s what Gnowbe was designed for – delivering engaging content that meets the modern learner's needs, and making it easier and more fun for you to form new habits that help you perform better at your job.