Microlearning Instructional Design™ (MID)


Reimagining How We Deliver Training.
Bite-sized Content + Instructional Design + Gamification

Microlearning Instructional Design™ (MID) is the art and science of creating bite-sized, social, eLearning experiences leveraging storytelling, gamification and behavior nudges to move users from ‘passive to active’ participation.

Why Microlearning Alone is Not Enough

Microlearning is already being used by over 70% of corporations as a powerful tool for knowledge acquisition and skill enhancement. But how effective is it? Are all microlearning tools the same? Microlearning is about small bites of information. If you break up an hour video into 60 1-minute bites, that is considered microlearning. Aren’t Facebook, TikTok and Twitter all forms of microlearning? Are they effective for learning and developing skills and changing behaviors? We don’t think it’s sufficient.

At Gnowbe, we believe that microlearning alone is not enough to create a truly effective and transformative learning experience. That's why we've introduced something that sets us apart in the field of Learning and Development – Microlearning Instructional Design™, or MID for short, and powered it with AI.
MID is about delivery. It’s about how to deliver training in more impactful ways grounded in over 30 years of research in adult learning, human development, and behavior design science. The methodology can be applied in all training contexts including in person, blended, flipped, hybrid, fully digital, synchronous and asynchronous.

How is this possible? Because MID is an approach and method for more effective delivery of training.

Gnowbe pioneered the MID approach by the best of instructional design principles, bite-sized content delivery, engaging elements of gamification and behavior design to revolutionize the way training is designed and delivered.

MID Programs

MID is more than just a methodology. It reimagines how we deliver training in ways that are more tailored to the needs of today's modern learners. We are at the forefront of redefining how microlearning experiences are created, driving the future of L&D (learning and development) by providing a comprehensive and engaging way of easily designing and delivering effective learning experiences. Welcome to the future of effective training design and delivery with Gnowbe's MID approach – where innovation meets impact.

These programs are designed for all content creators - learning and development professionals, educators, facilitators, HR practitioners, coaches, speakers, thought leaders, authors, leaders and managers. Essentially if you are someone who creates content including powerpoint and want to do it better, this is for you.

MID™: Anyone Can Create

FREE

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MID101™ Certification: Microlearning Instructional Design

$499 per individual

FREE with scholarship

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MID201™ Accreditation: Microlearning Instructional Design

$4,999 per individual

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MID301™ Partner Accreditation: Microlearning Instructional Design

$4,999 per organization

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MID Curation Services

Check out our MID Curation Services!

Content Curation Services
  1. Get your content storyboarded and curated by our MID Team. Includes content assets such as ppt, videos, pdf, word documents, activities, assessment questions, etc.
Consulting for Content Curation
  1. Book some time with one of Gnowbe's MID Experts to receive strategic feedback and action steps to improve your content quality and maximize engagement and effectiveness through application of gamification and behavior nudging strategies. This can be for blended, in person, flipped or fully digital experiences.
Managed Services:
  1. Support the implementation of a project including onboarding users and clients, training creators and measuring impact.
Custom Software Integrations:
  1. Get integrated with existing HR/LMS systems, SSO, API, LXP for a custom fee depending on your requirements.
Interested in one or more of our services? Contact us for more info and next steps!
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MID: Anyone Can Create

Learn the basics of Instructional Design in minutes!

If you’re beginning to experiment with Instructional Design or keen to learn how to create quality content quickly, jump into Gnowbe’s easy step by step guide to successfully create & launch engaging online programs. As the title suggests; anyone can create with Gnowbe!

MID: Anyone Can Create

Learn the basics of Instructional Design in minutes!

If you’re beginning to experiment with Instructional Design or keen to learn how to create quality content quickly, jump into Gnowbe’s easy step by step guide to successfully create & launch engaging online programs. As the title suggests; anyone can create with Gnowbe!

Learning Outcomes:

  • Plan content that connects to the needs of your learners and achieves your objectives 
  • Design program structures and materials to optimize engagement
  • Launch & Measure the Impact that your program has on learners 

Who is this program designed for?

This program is designed for everyone who is passionate about content creation and on the lookout for opportunities to further their ID skills. If you’re just starting out in the world of Instructional Design, or have a demanding schedule which presently prevents you from engaging in an in depth Instructional Design course, this quick thirty minute program is for you. 

Cost:

This program has been made available to you for FREE, on the house from the Gnowbe (Microlearning Instructional Design) MID Team. We hope you enjoy it as much as we did creating it for you.

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MID101 Certification: Microlearning Instructional Design

Explore the foundations of Instructional Design through the lens of Microlearning & walk away certified in MID101!

In a world inundated with information, there is a need more than ever before, to create unforgettable, effective learning experiences that are relevant and engaging. Accomplishing this goal, is an art and a science, so Gnowbe decided to step in and help content creators everywhere to get ahead of the game! Introducing Microlearning Instructional Design or MID101!

Learning Outcomes:

  • Understand how to apply the foundational principles of Instructional Design to your work
  • Explore a few key content creation tools & tips that facilitate engaging learning experiences (eg: Transformative Learning, Gamification & Learning Nudges)
  • Understand and apply Microlearning principles, to create a simple Gnowbe session that can be used to train, educate and empower creators and learners like yourself!
  • Receive a Level 1 Certificate in Microlearning Instructional Design!

Who is this program designed for?

This program is designed for everyone and anyone who is curious about Microlearning Instructional Design, passionate about learning and development or on the lookout for opportunities to further their skills in the art of content creation!

Cost:

Standard Cost $499, available for FREE until 20,000 Scholarships have been awarded!

Join NowRequest MID1 Scholarship

MID201 Accreditation: Microlearning Instructional Design

Design cutting-edge online content with built in social learning experiences to become a future-ready MID2 Accredited Microlearning Instructional Designer!

In a world inundated with information, there is a need more than ever before, to create unforgettable, effective and highly collaborative learning experiences that are relevant and engaging. With the basics acquired from MID101, it's time to delve into the "heart and soul" of instructional design and learn how to curate impactful content at the program level, now that you've aced content at the session level.

To create a rich learning journey for participants (that actually achieves measurable impact) is an art and a science and this is the goal of MID201. Learn the tools of the trade that our MID Team at Gnowbe use with clients every day and become our next accredited "Gnowbefyer" of content!

Learning Outcomes:

  • Unlearn, relearn, and apply new skills by adopting a learner-centered mobile-first microlearning mindset
  • Have practiced strategically applying learning theories and instructional design principles through a variety of short exercises and practical applications
  • Attend a three hour Masterclass
  • Create and submit three unique programs for feedback and assessment: Personal program, Soft Skills Program, Technical skills Program

Who is this program designed for?

This program is designed for instructional designers at any level and professional experience - as long as you wish to learn the art and science of Microlearning Instructional Design AND have successfully completed MID101.

Cost:

Standard Cost $4,999, on sale for a limited time for $1,499

To request an MID scholarship click the button below!

MID301 Accreditation: Microlearning Instructional Design

Train your teams and organizations to design cutting-edge online content with built in social learning experiences, enabling them to become future-ready MID2 Accredited Microlearning Instructional Designers!

A training program, to equip MID2 Accredited Graduates with the skills to effectively train others how to deliver MID2 to their groups and organizations. This is the ultimate goal of Gnowbe: to multiply the impact of effective teaching and learning. We are very excited to offer this unique opportunity, and work with organizations who desire to become training partners who are passionate about providing high quality training to their teams. 

Learning Outcomes:

  • Gain inside knowledge about how MID2 was constructed and why it was designed the way it was
  • Learn how to deliver, teach and train others in instructional design practices (with practical tips and tricks included to facilitate online and in person trainings)
  • Deliver a short training in a small group setting and receive feedback/live workshopping from our MID Team Experts
  • Successfully measure impact: Understand how to construct assessment such as the rubric criteria created and implemented for MID2, use this rubric criteria to accurately assess learner progress and performance in instructional design principles and assess learner transformation 

Who is this program designed for?

This program is designed for MID2 Accredited graduates who wish to become Gnowbe training partners who are passionate about providing high quality training to their teams. Note: Requires a minimum of 3 MID2 Accredited graduates in an organization in order to qualify. 

Cost:

$4,999 USD per organization, for a minimum of 3 MID201 Accredited Graduates in attendance 

Contact for Info

MID Promotions

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Get a FREE Scholarship to go through MID-101:
Gnowbe has created a $10M Scholarship Fund to give away 20k FREE Scholarships (valued at $499)

Claim yours today before spots run out!
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Case Studies
Upgrade to a Pro or Enterprise Plan and receive:
One FREE 45 min MID consultation (valued at $200/session)
Contact Sales to Redeem
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Sign up for an Enterprise Plan for one year and receive:
Promo code: MIDWeb23
Up to 3 MID101 scholarships (guaranteed even if scholarship runs out)

One MID-201 for FREE (valued at $4,999/individual)

Two FREE MID consultations (valued at $200/session)
Contact Sales to Redeem

Join thousands of creators from around the world!

“Gnowbe has helped us create an ‘ecosystem’ for our coaching training from the mountains of Nepal to the island of Singapore… we want people to think of us and how our platform has democratized learning in a manner not previously possible.”
Mark Dunwoody
Mark Dunwoody
Consultant, Trainer, Coach
"It's a joy to create in Gnowbe"
Aneta Key
Dr. CJ Meadows
Top-10 Women in IT-Asia, Author, Global Speaker, Professor
"In my work with senior executives, I use Gnowbe to demonstrate that I'm a next-level professional with an all-digital, all-interactive experience."
Aneta Key
Aneta Key
Consultant, Trainer, Facilitator
"I love Gnowbe – the process of becoming accredited was both challenging and interesting. I look forward to a career with Gnowbe as an accredited MID freelancer!"
Mark Dunwoody
Marina London
Consultant, Trainer
"It was an intensive yet enriching learning journey progressing from MID level 1 to MIDA Masterclass. Reaping the fruits of one’s labor can be literal – I experienced the joy and satisfaction of the completion of my microlearning programs!"
Mark Dunwoody
Guo Qiang Tan
Trainer, Facilitator, HR L&D Practitioner
“I see very clearly the opportunities of m-learning to facilitate lifelong learning through education, learning, training, capacity building, and coaching through the delivery, facilitation, and engagement of microlearning."
Mark Dunwoody
Dr. Jon-Hans Coetzer
Philanthropist and Humanitarian
“When I use Gnowbe to create content, I feel like I’m having a dialogue with my learners. I love seeing posts and comments from the users, and it’s a great way to deepen engagement with my audience.”
Mark Dunwoody
Jin Kang Møller
Author, Designer, Management Consultant
“The MID master class was interactive, engaging, and progressive. Overall, I found it to be a unique experience to learn something new! A BIG THANKS to the MID Team in Gnowbe and to all my fellow participants as well!”
Mark Dunwoody
Combin Khambatta
HR Practitioner

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