Microlearning Instructional Design (M.I.D.)™
"Microlearning Instructional Design (M.I.D.)™ is the art and science of creating bite-sized, social, eLearning experiences leveraging storytelling, gamification and behavior nudges to move users from 'passive to active' participation."
Microlearning is already used by over 70% of corporations as a powerful tool for knowledge acquisition and skill enhancement — but microlearning alone is not enough. At Gnowbe, we pioneered the Microlearning Instructional Design (M.I.D.)™ approach, combining instructional design principles, bite-sized content delivery, gamification, behavior design, and AI to revolutionize how training is designed and delivered. The methodology applies across all training contexts: in-person, blended, flipped, hybrid, fully digital, synchronous and asynchronous.
MID Programs
MID101 Certification
$497Comprehensive certification in Microlearning Instructional Design (M.I.D.)™ — 3-5 hours, self-directed.
- Certificate signed by Harvard, IMD & NTU professors
- 80% completion required
- Group discounts available
MID201 Accreditation
$4,999An advanced Microlearning Instructional Design (M.I.D.) accreditation focused on building complete, high-impact learning programs using learning science, mobile-first design, and AI-enabled tools.
- 6-week program · 3 live workshops
- Hands-on application: Create 2 ready-to-launch programs
- Earn a MID201 professional accreditation certificate
- MID101 prerequisite
- 🇸🇬 SSG-Funded for Singapore — up to 90% off
MID301 Partner Accreditation
$4,999/orgTrain-the-trainer program to equip others with MID methodology. Minimum 3 MID201 graduates.
- 10-week program
- Train-the-trainer focus
- MID101 + MID201 prerequisites
MID Academic Advisory Board
Neo Boon Siong
NTU (Singapore)
John J-H Kim
Harvard University
Dominique Turpin
IMD / CEIBS
MID Curation Services
Want Gnowbe's team of MID-certified experts to create learning experiences for you? Let us handle the design while you focus on business impact.
Request Curation Services
Tell us about your content needs and we'll create a custom proposal.
Frequently Asked Questions
Microlearning Instructional Design (M.I.D.)™ is the art and science of creating bite-sized, social, eLearning experiences leveraging storytelling, gamification and behavior nudges to move users from 'passive to active' participation. Gnowbe pioneered MID by combining instructional design principles, bite-sized content, gamification, behavior design, and AI.
Microlearning without solid instructional design can lead to fragmented, ineffective content. MID ensures that bite-sized content is pedagogically sound, engaging, and drives measurable outcomes.
Instructional designers, L&D/HR professionals, corporate trainers, educators, and anyone who wants to create effective learning experiences.
Yes! Contact us at MID@gnowbe.com for group rate discounts on any MID program.
Yes — contact us at MID@gnowbe.com for bundle discounts. Together, these programs provide a comprehensive foundation in MID methodology.
Ready to Earn Your MID Accreditation?
Join the next MID201 cohort and master the methodology used by 70%+ of the world's leading organisations.