Humanizing the world by redefining digital
About Us
So-Young, CEO of Gnowbe, launched Awaken Group, a human-centered transformation design firm, in 2010. Her team was looking for a way to digitize and scale experiential workshops, coaching, and soft skills training. They knew that the future would be in the rise of the mobile workforce, a need for lifelong learning, a greater focus on skills as the new currency and bite-sized content anytime, anywhere.
She and her team were looking for a solution that was participatory and empowered people to take ownership of their learning experiences. They wanted to replicate the powerful face-to-face transformative learning experience in digital form. Gnowbe was created to empower content creators, thought leaders and trainers from organizations to scale experiential, participatory learning on mobile to develop real skills and change mindsets and behaviors. They essentially created the new digital trainer. Gnowbe moves learning from just ‘knowing’ to ‘learn-by-doing’ and ‘learn-by-teaching’ which is the ultimate in learning design.
Our Mission
Raise Consciousness
Foster authentic human Connection
Inspire behavior Change
Digital Learning 4.0: A simpler, friendlier approach
“Mastery comes via a monomaniacal focus on simplicity versus an addiction to complexity.”
— Robin S. Sharma
Learn
Think
Apply
Share
Values
Authentic
Borderless
Beautiful
The 7 Gnowbe Ways
- Nurture realistic optimism (being)
- Do only core things well (doing)
- Plan. Execute. Measure. Refine (doing)
- It’s ok to fail. (doing)
- Don’t be boring. (doing)
- 1+1=3 (engaging)
- Always reflect on the ‘Essence’
Experience the Power of Gnowbe
In just minutes. It’s easy. It’s worth it.
