Marketing, Sales & Growth
Give your sales and marketing teams the actionable strategies to win clients, build your brand, and grow revenue.
203 courses · 4 topics · 18 industries · 18% of the full catalog
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Branding & Public Relations
31 courses
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Ambassador Training
You are the brand; this program teaches the story.
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Barcelona Principles 4.0
This program modernizes the measurement of PR success.
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Brand Compliance
You wear our jersey; this program teaches the rules.
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Brand Storytelling Basics
Products have prices but brands have values; this program sells the value.
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Comment Section Triage
The comments are a fire; this program is the extinguisher.
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Conference Strategy
Medical congresses are expensive chaos; this program turns them into strategic wins.
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Crisis Comms: The First Hour
This program prepares administrators for the "Golden Hour" - the first 60 minutes after a crisis hits.
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Crisis Communication for Clients
This program prepares brokers to be the calm in the storm during market volatility.
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Crisis PR: The First 24 Hours
When the news vans arrive the narrative is set; this program prepares you to control it.
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Dealing with Public Scrutiny
You live in a glass house; this program cleans the windows.
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Developing A Strategic Brand Blueprint
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Gathering Competitive Intelligence
MSLs are the eyes and ears of the organization; this program teaches how to listen legally.
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Heritage & Craftsmanship
This program transforms advisors into storytellers who can articulate the 'why' behind the price tag.
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Introduction to Brand Strategy
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Leveraging Marketing Assets
We built the deck so you don't have to; this program unlocks the portal.
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Mapping the KOL Landscape
Not all doctors are Key Opinion Leaders; this program teaches strategic segmentation.
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Media Interaction Rules
The camera is always rolling; this program manages the narrative.
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Niche Marketing Mastery
This program challenges the 'generalist' model by guiding brokers to identify and dominate a specific market segment.
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NIL (Name Image Likeness) Basics
This program demystifies the new economy of college sports.
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Pattern Breakers: The Science of Standing Out
This program is an applied creativity workout that uses the science of lateral thinking and legendary advertising case studies to help your brand…
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Personal Brand Consistency
This program aligns the stylist's online persona with their offline reality.
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Reputation Management
Google is your new curb appeal; this program polishes the stars.
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Sanitization as a Marketing Tool
This program leverages hygiene protocols as a competitive advantage in a post-pandemic world.
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Scientific Storytelling
Data without context is just noise; this program teaches MSLs how to make the science stick.
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Storytelling with Consent
Dignity is not for sale; this program reframes the narrative.
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Talking to Media
The microphone is always hot; this program controls the narrative.
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The "Golden Hour" Protocol
This program masters the critical first 60 minutes of a crisis response.
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The Hero's Journey: Structuring Your Tour
This program structures the tour as a narrative arc rather than a list of dates.
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The Power of Three: Rhetoric for Guides
This program utilizes the 'Rule of Three' (omne trium perfectum) to make information stick.
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The Unboxing Experience
This program elevates the delivery moment from a transaction to an event.
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Trend Spotting
This program keeps the stylist relevant in a fast-moving fashion industry.
View all 31 courses in Branding & Public Relations Show fewer
Customer Service & Success
63 courses
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Adoption Metrics 101
Data tells a story; this program reads the book.
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After-Sales Stewardship
This program redefines the 'end' of a sale as the beginning of the next chapter in the relationship.
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Announcements that Cut Through
The terminal is noisy; this program gets heard.
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Authentication Without Agitation
This program transforms the mandatory security verification process from an interrogation into a service of protection.
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Bagging Artistry
This program elevates the final moment of the sale into a luxury touchpoint.
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Bill Explanation
The last memory shouldn't be a fight; this program smooths the exit.
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Churn Risk Signals
Silence is deadly; this program teaches you to hear it.
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Claims Process Expectation Setting
This program defines the agent's critical role during the 'Moment of Truth' - the claim.
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Client Retention: The Rebook
This program focuses on the critical moment of securing the next appointment before the client leaves the chair.
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Concierge Client Service
This program elevates the service model to the level of luxury hospitality.
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Creating Unforgettable Experiences Through Customer Service
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Customer Communication Skills to Drive Service Excellence
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Customer Feedback Loops
Silence is not golden; it's a lost client.
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Customer Service at the Door
You are the only face the customer sees; this program polishes the interaction.
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Customer Service for Cleaners
Cleaners are often the most visible employees in a building; this program polishes their professional presence.
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Customer Service for Techs
You fix toilets but you serve people; this program polishes the interaction.
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Customer Service: The "Security Host" Mindset
You are not just a guard; you are the face of the brand.
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Customer Success: Renewals & Expansion
This comprehensive program is designed to transform customer success professionals from reactive support agents into proactive, revenue-generating partners.
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De-Escalating the "Fee-Furious"
This program provides a survival guide for one of the most common and hostile interactions: the overdraft or service fee dispute.
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De-escalating the "Karen"
Entitlement is loud; this program turns down the volume.
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De-escalating the "Walked" Guest
Overbooking is a nightmare; this program teaches how to wake up from it.
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Delighting Difficult Customers
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Digital Ambassador Skills
This program turns branch staff into educators who migrate customers to digital channels.
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Discretion is Currency
This program emphasizes the critical role of confidentiality in the luxury sector.
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Donor Retention Logic
New donors are silver but old donors are gold; this program stops the churn.
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Empathy in High-Stress Calls
This program provides a psychological toolkit for handling emotionally charged interactions involving fraud, debt, or grief.
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Exceed Customer's Expectations
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Gifting Psychology
This program dives deep into the subconscious drivers behind luxury gifting to transform client advisors into emotional architects.
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Greeting Fatigue
This program helps temps maintain high energy levels during repetitive, long shifts.
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Handling "The Late Runner"
The door is closed; the argument begins.
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Handling Returns Gracefully
This program turns a potential negative into a brand-building moment.
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Handling the "Feature Request"
The customer wants a pony; this program gives them a ride.
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Handling the "Karen"
The customer isn't always right but they are always the customer; this program saves the day.
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Handling the VVIP
This program provides the advanced protocols needed to manage the highest tier of clientele who expect hyper-personalized and frictionless service.
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HCAHPS Score Hacking
Patient satisfaction is now a reimbursement metric; this program teaches how to move the needle.
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Local Knowledge: Beyond Google
A smartphone can find a restaurant; a concierge finds *the* restaurant.
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Lost & Found Integrity
A forgotten item is a test of character; this program ensures you pass.
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Managing Dead Air
This program teaches agents how to maintain engagement during the inevitable silences caused by slow systems or complex processing.
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Managing Expectations
You are a partner, not a servant; this program sets the boundary.
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Menu Memorization Hacks
You can't sell what you don't know; this program speeds up the learning curve.
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Navigating "No Stock"
This program teaches advisors how to manage scarcity without losing the sale or the customer's goodwill.
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Omnichannel Assistance
The store is just one node; this program connects the network.
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Onboarding: Time to First Value
The clock starts at contract sign; this program accelerates the win.
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Phone Etiquette & Tone
You can hear a smile; this program teaches how to project it.
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Product Feedback Loops
You are the voice of the customer; this program translates the language.
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Reading the Guest
Service isn't one-size-fits-all; this program teaches how to tailor the experience.
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Sequence of Service
Service is a dance; this program teaches the steps.
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Service Culture - Going Beyond Lip Service
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Service Recovery in the Air
The chicken is gone; this program saves the meal.
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Service Recovery: The WOW Fix
Mistakes happen; this program turns them into loyalty opportunities.
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The "Save" Playbook
The cancellation email arrived; this program triggers the rescue.
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The "Unruly Passenger" De-Escalation
At 35,000 feet, there is no police backup; this program manages the threat.
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The 60-Second Check-In
First impressions are formed in a minute; this program teaches how to make them count.
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The Art of Clienteling
This program shifts the focus from transactional selling to long-term relationship management often referred to as 'owning the book.'
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The Front Desk Impression
This program redefines the role of the front desk from reception to "Director of First Impressions."
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The Impossible Request
When the answer is "No" the service is over; this program teaches how to get to "Yes."
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The Oversold Flight Script
An oversold flight is a negotiation, not a crisis; this program secures the volunteers.
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The Pivot: Transaction to Interaction
This program shifts the teller role from a 'human ATM' to a referral generator.
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The Separation Anxiety Handoff
The drop-off sets the day; this program dries the tears.
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Verbal Judo: De-escalating the Angry Patron
The best weapon is the voice; this program sharpens it.
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Virtual Luxury Consultations
This program adapts the magic of the boutique experience for the digital screen.
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White Glove Etiquette
This program codifies the unspoken rules of luxury service that distinguish a boutique from a store.
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Wine Service Basics
The ritual of wine intimidates many; this program makes it simple.
View all 63 courses in Customer Service & Success Show fewer
Digital Marketing
16 courses
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12 Essentials of Digital Marketing
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A/B Testing Discipline
Opinions are expensive; data is free. This program runs the lab.
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Attribution: Beyond Last Click
The last player shouldn't get all the credit; this program sees the team.
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Digital Fundraising Trends
The mail is slow; this program captures the impulse giver.
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Digital Lead Conversion
This program optimizes the workflow for handling internet leads to maximize ROI.
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Email Deliverability Hygiene
The best email is worthless if it lands in Spam; this program hits the Inbox.
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Negative Keyword Mastery
Spending money is easy; saving it is hard.
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Personal Branding on LinkedIn
This program leverages LinkedIn not just as a resume site, but as a dynamic publishing platform to attract clients.
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Social Media for Trainers
This program moves beyond 'gym selfies' to strategic business building.
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Social Media Landmines
A tweet can cost a scholarship; this program scans the field for explosives.
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Social Proof Placement
Trust is the currency; this program spends it wisely.
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The "Click-Through" Promise
Clickbait destroys trust; this program rebuilds it.
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The "Cookie-less" Future
The pixel is dying; this program builds the lifeboat.
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Understanding Buyer Personas
This program moves away from a 'one-size-fits-all' pitch to a tailored approach based on customer personality types.
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Vanity Metrics vs. Impact
Likes are ego; clicks are business. This program reads the real score.
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Video Marketing for Social
Photos are static; video is emotional. This program builds your brand.
View all 16 courses in Digital Marketing Show fewer
Sales & Account Management
93 courses
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7 Important Insights to Attract Customers
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Active Listening (Pause)
Salespeople talk too much; this program teaches the power of silence.
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Active Listening for Needs Discovery
This program moves consultants beyond the standard script to uncover the customer's true motivations.
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Body Language for Building Rapport
This program focuses on the non-verbal signals that determine whether a customer trusts a consultant within the first seven seconds.
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Challenger Selling in Pharma
Relationships are good but insight is better; this program teaches how to teach.
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Closing Techniques for Every Style
This program provides a toolkit of closing strategies adaptable to different customer personalities and situations.
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Closing the Renewal
Retention is cheaper than acquisition; this program re-closes the current resident.
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Closing with Commitment
A nice chat doesn't write scripts; this program teaches how to ask for the business.
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Competitive Kill Sheet
You don't have time to research; this program gives you the ammo.
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Competitor Awareness
Know the enemy to beat them; this program gathers intel.
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Corporate Partnership Pitches
Companies want marketing not charity; this program speaks their language.
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CRM Discipline
If it isn't in the database it didn't happen; this program enforces memory.
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CRM Hygiene
If it isn't in Salesforce, you don't get paid.
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CRM Mastery: No Lead Left Behind
This program reframes the CRM (Customer Relationship Management) system from a data-entry burden to a revenue-generating personal assistant.
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CRM: The Money Machine
Your database is your retirement; this program organizes it.
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Cross-Selling Home & Auto
This program maximizes the value of every household by securing the 'Bundle.'
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Cross-Selling Hotel Amenities
Revenue is everywhere; this program teaches how to capture it without being pushy.
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Cross-Selling on Service Calls
This program shifts the sales approach from 'pushy' to 'helpful,' leveraging the service interaction to uncover needs.
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Cross-Selling the Stack
You sold the wedge; now sell the wheel. This program expands the footprint.
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Deal Registration Discipline
If it isn't registered, it isn't yours; this program protects the commission.
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Demoing for Outcomes
Don't show the settings menu; show the result.
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Discovery Meetings that Convert
This program transforms the initial prospect meeting from a sales pitch into a deep diagnostic session.
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Duty Free Sales Psychology
The cart is a shop; this program closes the sale.
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Effective Phone Prospecting
This program revitalizes the art of the phone call in an era of text messaging.
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Executive Presence for Sales Consultants 🚀
This program prepares consultants for the C-Suite.
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Expand Your Clinical Revenue Stream With EAP Referrals
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Expansion Revenue (Upsell)
You are not just a keeper; you are a grower.
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Fee Compression Defense
This program equips advisors to articulate their worth in a world of shrinking margins and low-cost robo-advisors.
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Firing a Toxic Client
This program empowers stylists to protect their mental health and business culture.
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Follow-Up Fortunes
This program systematizes the post-purchase relationship to generate residual income.
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Follow-Up Frequency
One call rarely closes; this program teaches the rhythm of persistence.
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FSBO Conversion
For Sale By Owner is a cry for help; this program answers it.
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Gatekeeper Diplomacy
You can't sell to the doctor if you can't get past the front desk; this program opens the door.
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Gatekeeper Diplomacy
The assistant holds the keys; this program teaches you to ask for them.
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Handling Objections & Difficult Customers
This program is designed to equip sales and customer service professionals with the essential tools to handle tough conversations with genuine confidence and ease.
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Handling Price Objections
Your price is higher because it works; this program defends the premium.
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Handling the 'Best Price' Objection
This program equips consultants to navigate the most common hurdle in sales without instantly eroding margin.
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Handling the "Generic" Objection
Why pay more for the same thing? This program teaches how to answer the toughest question.
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Host Coaching for Success
This program empowers consultants to partner with their hosts to ensure profitable events.
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Knowledge of the Property
You are the Google of the hotel; this program builds the database.
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Life Insurance for Millennials
This program adapts life insurance sales tactics for a younger, debt-conscious generation.
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Loyalty Program Pitching
Points are currency; this program teaches how to sell the value.
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Managing Appraisal Gaps
The bank disagrees with the price; this program bridges the gap.
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Needs Analysis vs. Product Pitching
This program shifts the interaction from 'order taking' to 'consultative advising.'
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Negotiating the Inspection
The deal dies at inspection; this program resuscitates it.
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Negotiation Fundamentals
This program is specifically crafted for corporate sales professionals who want to move beyond outdated, aggressive tactics to build stronger, more profitable deals.
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Negotiation leverage: Your BATNA
This program empowers consultants to negotiate without desperation.
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Networking for Net Worth
This program refines networking skills to focus on high-yield relationships rather than exchanging business cards at random events.
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Networking with Realtors & Lenders
This program builds a B2B referral pipeline with real estate professionals.
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Note-Taking Shorthand for CRMs
This program optimizes the critical 'After Call Work' (ACW) phase by teaching efficient documentation habits.
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Objection Handling: "No Budget"
Price is a myth; value is reality. This program handles the money talk.
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Objection Handling: The LAER Model
This program provides a structured response to resistance.
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Overcoming "It's Too Small"
Square footage is a number; livability is a feeling.
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Personal Branding for Advisors
This program empowers advisors to view themselves as micro-entrepreneurs within the brand ecosystem.
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Physician Engagement
Doctors are partners not employees; this program teaches how to align interests.
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Pitching with Loglines
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Posture for Pitching
Body language sells; this program aligns the spine.
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Pre-Call Planning
Winging it is a waste of access; this program teaches strategic preparation.
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Pricing Your Worth
This program helps independent stylists overcome imposter syndrome and set sustainable rates.
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Qualifying with BANT
This program ensures sales reps invest time only in viable opportunities.
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Renewal Management
SaaS lives on retention; this program stops the churn.
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Research in 3 Minutes
You cannot boil the ocean; this program filters the water.
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Retail Therapy: Selling Products
This program shifts the mindset from 'pushy salesperson' to 'hair doctor.'
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Retention: The Re-Sign
Client retention is the single most profitable metric for a trainer; this program ensures the roster stays full.
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Sales 101
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Sales Psychology 101
This program introduces the cognitive biases and psychological triggers that influence buying decisions.
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Social Selling Routine
LinkedIn is your rolodex; this program works it.
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Social Selling without Spamming
This program redefines social media strategy from aggressive broadcasting to magnetic attraction.
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SPIN Selling: The Implication Question
This program focuses on the most difficult but powerful part of the SPIN framework.
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Stakeholder Mapping
Your champion is leaving; do you survive?
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Storytelling for Risk
This program transforms insurance from a boring discussion of statistics into a compelling narrative about protection.
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The "Ask" Psychology
Begging is awkward; offering an opportunity is empowering.
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The "Elevator" Value Prop
Partners sell dozens of products; this program ensures yours is top of mind.
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The "It's Too Expensive" Rebuttal
This program equips agents to defend the premium against price-sensitive shoppers without cutting coverage.
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The "May I Help You?" Killer
This program tackles the single most damaging phrase in retail and provides high-impact alternatives to keep the sale alive.
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The "Pattern Interrupt"
This program rewires the first 10 seconds of a cold call to bypass the prospect's automatic rejection reflex.
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The 30-Second Elevator Pitch
Doctors are busy; this program teaches how to make every second count.
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The Consult: Emotional Digging
This program moves the initial consultation from a medical questionnaire to a deep psychological discovery session.
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The Consultation: Managing Expectations
This program transforms the first 15 minutes of the appointment into a contract of trust.
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The Exit Strategy Conversation
This program encourages brokers to treat their practice as a business with equity value, not just a job.
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The Fitting Room Close
The sale happens in the fitting room; this program maximizes the capture.
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The QBR: Strategic vs. Tactical
Stop reading support tickets; start discussing ROI.
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The Referral Engine
This program moves beyond the awkward 'do you know anyone' conversation to build a systematic referral process.
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The Upgrade Conversation
A standard room is a missed opportunity; this program teaches how to sell the suite.
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The Virtual Tour Guide
If they can't visit they can still lease; this program teaches the digital show.
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Time Blocking for Prospecting
You are the boss which means you can fire yourself; this program instills discipline.
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Upgrade Conversations
Everyone wants the big seat; this program manages the list.
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Upselling Premium Spirits
The difference between a $10 check and a $20 check is often just one question; this program teaches how to ask it.
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Upselling Skincare Regimens
This program shifts the focus from selling single items to selling complete solutions.
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Video Prospecting
Text is easy to ignore; a face is harder to delete.
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Video Walkarounds that Sell
This program capitalizes on the digital shift by teaching consultants to create personalized video responses that stand out in a crowded inbox.
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Virtual Demo Mastery
This program adapts the high energy of an in-home party to the digital screen.
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Virtual Detailing
The iPad is the new bag; this program teaches how to sell through a screen.
View all 93 courses in Sales & Account Management Show fewer
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