How to Choose the best Visuals and Videos to Accompany your Content

Every action in Gnowbe lets you upload a visual element, and this is because research shows that using visuals and videos in learning increases engagement by up to 400%. ‍

^{*In this blog, we partnered with InVideo to give us some tips on how to add the most powerful visuals!}

Visuals and videos are becoming increasingly important in content marketing, as they help to grab the attention of viewers and keep them engaged. Whether it's an image, gif, or video, these types of content can help to break up text-heavy articles and make your content more shareable and memorable. In this blog post, we'll be discussing how to choose the best visuals and videos to accompany your content. We'll cover topics such as identifying your target audience, selecting the right visual and video format, and creating visually compelling and engaging content. By the end of this post, you'll have a better understanding of how to use visuals and videos to enhance your content and reach a wider audience.

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1. Identifying your target audience learner

Before you can choose the best visuals and videos to accompany your content, it's important to first understand who your target audience is. Your target audience is the group of people who are most likely to be interested in your content and products/services. By understanding your target audience, you can tailor your visuals and videos to their preferences and interests, which will make your content more engaging and effective. By understanding your target audience, you'll be able to create visuals and videos that resonate with them and ultimately drive more engagement and conversions.

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2. Selecting the right visual style

There are many different visual formats you can use to accompany your content, including images, videos, infographics, and gifs. Each format has its own strengths and can be used in different ways to enhance your content.

• Images: Images are a great way to add visual interest to your content and break up text-heavy articles. They can also be used to illustrate a point or to show a product in action.
• Videos: Videos are a powerful tool for engaging your audience and conveying a message. They can be used for product demos, explainer videos, and more.
• Infographics: Infographics are a great way to present complex information in a visually appealing way. They can be used to explain statistics, processes, or any other type of information that is easier to understand when presented graphically.
• Gifs: Gifs are short, looping videos that can be used to add humor or express an emotion. They can also be used to demonstrate a product or feature.

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Tips for selecting the right visual style

• Consider the message you want to convey and choose a format that will best convey it.
• Think about the audience you are trying to reach and select a format that they are most likely to engage with.
• Optimize the visual format for the platform you will be using to share it (e.g. social media, website)
• Test different visual formats to see which ones work best for your content and audience.
• By selecting the right visual format, you can make your content more engaging and memorable for your audience.

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3. Creating engaging video content

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Creating a visually appealing video is only half the battle. To truly engage your audience, it's important to create content that is interesting, relevant, and emotionally compelling. Here are some tips for creating engaging video content:

• Use storytelling: Tell a story that will capture your audience's attention and keep them engaged. A good story will help to build an emotional connection with your audience and make your video more memorable.
• Use humor: Humor can be a great way to break the ice and make your audience more receptive to your message. Use humor wisely and make sure it's appropriate for your brand and audience.
• Create a compelling teaser or clip: A teaser or clip is a short version of your video that can be used to generate interest and attract viewers to watch the full video. Make sure to create a clip that is visually appealing and engaging. It should be a short but powerful representation of the full video, showcasing the most interesting and compelling parts of the content. This will help to pique the viewer's interest and make them want to watch the full video.
• Use emotions: Use emotions to engage your audience and make them feel something. It could be evoking empathy, excitement, or any other emotion that is relevant to your message.
• Optimize videos for different platforms: Each platform has its own set of size and resolution requirements, so make sure to optimize your videos for the platform you will be using.

By following these tips and best practices, you can create videos that not only look great but also effectively communicate your message to your audience and make a lasting impression.

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4. Creating visually compelling content

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Once you have selected the right visual format, the next step is to create visually compelling content that will grab the attention of your audience and keep them engaged. Here are some tips for creating visually compelling content:

• Use color effectively: Color can be used to create a mood, convey a message, or draw attention to a specific part of the image. Be mindful of the colors you use and how they will be perceived by your audience.
• Use good composition: The way an image is composed can greatly affect how engaging it is. Use the rule of thirds and other composition techniques to create visually balanced and pleasing images.
• Use images that are relevant to the content: Make sure that the images you use are relevant to the content and help to illustrate your point.
• Optimize visuals for different platforms: Each platform has its own set of size and resolution requirements, so make sure to optimize your visuals for the platform you will be using.

Creating visually compelling content is not only about aesthetics but also about the relevance of the image with the context and how it will be perceived by the audience. By following these tips and best practices, you can create visuals that are not only beautiful but also effectively communicate your message to your audience.

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5. Choosing the right video style

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When it comes to videos, there are a variety of formats to choose from, including explainer videos, product demos, and more. Each format has its own set of strengths and can be used indifferent ways to enhance your content.

• Explainer videos: Explainer videos are a great way to explain a complex concept or product in a simple and easy-to-understand way. These types of videos usually use animation, motion graphics, and a narrator to explain the concept.
• Product demos: Product demos are a great way to showcase the features and benefits of a product or service. These types of videos usually show the product in action and demonstrate how it works.Live-action videos: Live-action videos are filmed with real people and are great for creating amore personal connection with your audience. These types of videos can be used to create a behind-the-scenes look at your company or to introduce a product or service.

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Tips for choosing the right video format:

By choosing the right video format, you can create a video that effectively communicates your message to your audience, and makes a lasting impression.‍

• Consider the message you want to convey and choose a format that will best convey it.
• Think about the audience you are trying to reach and select a format that they are most likely to engage with.
• Use a format that will work well on the platform where you will be sharing the video.
• Create a clip that is visually appealing and engaging to watch.

‍Conclusion

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In this blog post, we have discussed the importance of visuals and videos in content marketing and provided tips and best practices for choosing the right visual and video format, and creating visually compelling and engaging content. By understanding your target audience, selecting the right visual and video format, and creating visually compelling and engaging content, you can enhance your content and reach a wider audience.